Sustainability is at the heart of our business.

At Turtle Doves, sustainability isn’t just a part of what we do - it’s woven into who we are. From upcycling cashmere jumpers to fostering strong community connections, we are committed to creating beautiful products while being kind to the planet, our customers, and our team of employees and self-employed seamstresses.

Rethinking Fashion

The fashion industry produces far too much, far too quickly. Clothes are often worn briefly before being discarded, leading to overflowing landfills, excessive resource use, and environmental harm.

At Turtle Doves, we believe in a different approach:

“Buy less, choose well, and make it last.”

We focus on thoughtful design and quality craftsmanship to ensure every piece is made to be cherished for years. This approach not only reduces waste but also offers an alternative to the fast-paced, disposable culture that dominates the fashion world.

Our Planet

Our circular approach to fashion starts with saving pre-loved cashmere from going to waste. Every piece of material is repurposed with care, ensuring nothing is discarded unnecessarily. From cosy fingerless gloves to soft neck warmers, we design each product to make the most of every jumper.

We go beyond upcycling to minimise our environmental footprint:

• Zero Waste Philosophy:

Every part of the cashmere we upcycle is used, whether it’s transformed into accessories, craft supplies, or recycled into yarn.

• Sustainable Packaging:

Our packaging is plastic-free and fully recyclable, reflecting our commitment to sustainable practices at every step.

Our Customers

Turtle Doves is more than a brand—it’s a community of people who care about sustainability and quality. Your feedback shapes everything we do, and we’re proud to have earned the trust and loyalty of our customers

• Customer Care:

From quibble-free returns to responsive, human customer service, we value every interaction. Your feedback matters, and we’re proud to display Trustpilot reviews front and center on our website.

• Products That Last:

Each piece is carefully checked by our Quality Control team to ensure it meets our high standards. Our products are non-fitted, making them versatile and minimising returns.

• Thoughtful Initiatives:

We love finding ways to connect with our customers and encourage sustainability. Our "gloves from your own jumper" scheme is just one example of how we partner with you to create meaningful, personalised pieces.

A Sustainable Future

Sustainability is an ongoing commitment at Turtle Doves. With every product we create, we’re working toward a future where fashion respects both people and the planet. By choosing Turtle Doves, you’re part of this movement, helping to reduce waste and embrace a more thoughtful approach to what we wear.